Alternative Grid - Strategic Website Redesign Studio

ALTERNATIVE GRID

ALTERNATIVE GRID

First impressions shape trust in seconds.

Websites That Build Trust
Before You Even Speak.

Strategic website redesigns that help service businesses

feel clearer, more trustworthy, and easier to contact.

No pressure, even if you’re just curious how your website comes across.

Even if you’re just curious how your website comes across.

02 | Most visitors form an impression of a business long before they ever reach out.

Why Some Websites
Quietly Create Hesitation.

It’s usually not the offer. It’s how your website
makes people feel within the first few seconds.

“I’m not sure what this business actually does.”

Unclear messaging creates hesitation
faster than most businesses realize.

“This feels a little outdated.”

Visual trust strongly affects how
professional and credible a business feel.s.

“Where am I supposed to click next?”

When user flow feels confusing, most visitors quietly leave instead of figuring it out.

“This feels overwhelming.”

Too much information often
reduces clarity instead of improving it.

Sometimes the issue isn’t the business, it’s how the business is being experienced online.

This is why I approach redesigns through both strategy and psychology.

03 | Good design shapes how people feel before they ever reach out.

Design with

Purpose.

I help service businesses improve trust, clarity, and conversion through strategic website redesigns rooted in psychology and human behaviour.

Doris Chan, Founder of Alternative Grid

I'm Doris Chan,

Founder of Alternative Grid

Trust is often built long before a conversation begins.

What I Believe

People First

Design starts with understanding people, not just aesthetics.

Clarity Over Cleverness

Clearer messaging and structure build trust faster.

Trust Drives Action

When visitors trust you, they are more likely to reach out.

Design With Purpose

Every element should serve a strategic purpose.

04 | Redesigns should solve more than visual problems.

Redesigns Built Around
Clarity, Trust, and Human Behavior.

Every redesign decision is intentional, blending structure, psychology, and design to create websites that build trust and drives action.

Understand Your Business and Visitors

I dive into your business, goals, and audience to understand what they need, feel and expect.

Strategy and Structure

I translate insights into a clear structure and messaging that guides visitors with clarity and purpose.

Design with Intention

I design with both aesthetics and psychology in mind to build trust, emotion and a strong first impression.

Refine, Test & Optimize

I refine every detail and ensure your website looks good on desktop and mobile, also works to achieve your goals.

05 | Sometimes the biggest shift isn’t the business, it’s how the business is experienced online.

What Often

Changes

After A Redesign.

When a website feels clearer, more intentional, and easier to trust, the difference is often felt immediately, both internally and by visitors.

Trust is rarely built through words alone.

It's often built through what
visitors feel before they ever reach out.

I had a great experience working with my web landing page designer, Doris.
 She took the time to truly understand my business, my goals, and what I needed from my website. Instead of jumping straight into design, she first reviewed my existing site carefully and identified key issues holding it back.
 What stood out most was how she improved the clarity and impact of the landing page within seconds of first impression — stronger positioning, a clear call to action, more client-focused messaging, and significantly better trust signals. The new design she delivered was not only visually impressive but also thoughtfully structured for conversions. She also provided multiple options tailored to different needs and budget levels, which made the decision-making process much easier. Landing pages are both strategy and art, and Doris clearly demonstrates mastery in both. She is able to diagnose weaknesses quickly and turn them into practical, effective solutions. On top of her skills, she is responsive, easy to communicate with, and makes the entire process feel smooth and stress-free.
 If you’re looking to strengthen your online presence, Doris is someone who can guide you strategically and elevate your brand with confidence.

Gary Ng
Gary Ng
Criminal Defence Lawyer

Working with Doris on my landing page was such a great experience. She took the time to really understand my program and translated it into a design that genuinely reflects its essence and energy, something I had been struggling to put into words before.

The page now feels clear, aligned, and true to what I’m offering, and it’s made a huge difference in how confidently I can share my work.

Verena Weber
Verena Weber
Coach

06 | Ideas become clearer when they’re visualized.

Strategic Redesign Explorations.

A collection of redesign concepts exploring clarity, trust, positioning, and conversion across different industries.

SELECTED EXPLORATION

Criminal Defence Lawyer

Strategic homepage redesign focused on trust, credibility, and stronger first impressions.

INTENDED OUTCOMES

  • Stronger first impression

  • Greater trust

  • Clearer positioning

  • More confident enquiries

Criminal Defence Lawyer Homepage Redesign by Alternative Grid

REDESIGN EXPLORATION

Coach

Landing page redesign focused on clarity, alignment, and emotional connection.

Coach Landing Page Redesign Concept by Alternative Grid

REDESIGN EXPLORATION

Artisan Jewellery Studio

Website redesign concept focused on storytelling, perceived value, and customer experience.

Jewellery Brand Website Redesign Concept by Alternative Grid

Every redesign is ultimately about one thing:
Helping the right people feel confident enough to take the next step.

07 | A thoughtful redesign starts with understanding how your website is currently being experienced.

What Happens Next?

A simple, transparent process from our first conversation, to a website that builds trust and drives results.

You Reach Out

Send me your website & a few details about your business.

I Review & Analyse

I will review your website design, messaging, structure, and user experience.

You Get Clear Insights

You will receive a personalised
review with actionable feedback.

I Build With Purpose

If it’s a good fit, we work together to bring your new website to life.

Ready to Take the Next Step?

Let’s create a website that builds trust
and helps your business grow.

No pressure, just a thoughtful feedback.

Alternative Grid

Strategic Website Redesign Studio

Helping service businesses build trust, clarity, and conversion through thoughful website redesigns.

[email protected]

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